Eye Care in Bulgaria

Euromonitor International
July 31, 2013
19 Pages - SKU: EP5099036
EYE CARE IN BULGARIA
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2007-2012
Table 2 Sales of Eye Care by Category: % Value Growth 2007-2012
Table 3 Standard Eye Care by Format: % Value Breakdown 2008-2012
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2008-2012
Table 5 Eye Care Company Shares by Value 2008-2012
Table 6 Eye Care Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Eye Care by Category: Value 2012-2017
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017
Executive Summary
Distribution Practices Determine the Main Sales Channels in Consumer Health
Most Consumer Health Categories Are Reaching Maturity
Bulgarians Strongly Rely on Advertising in Consumer Health
Both Internal and External Markets Are Essential for the Growth of Major Domestic Companies
Unlike Other EU Countries, Consumer Health in Bulgaria Is Not Seriously Affected by Recession
Key Trends and Developments
Chemists/pharmacies Is the Most Important Distribution Channel in Consumer Health
Consumer Health Progresses Relatively Well in 2012
Due Legislation Gaps Some Consumer Health Products Are Registered As Foods
Sedentary Lifestyles and Unbalanced Diets Drive Growth in Weight Management
Marketing of OTC Products Is in Need of Stricter Regulation
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 10 Life Expectancy at Birth 2007-2012
Market Data
Table 11 Sales of Consumer Health by Category: Value 2007-2012
Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 13 Consumer Health Company Shares 2008-2012
Table 14 Consumer Health Brand Shares 2009-2012
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 1 Research Sources
 

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