Eye Care in Bulgaria


March 8, 2012
19 Pages - SKU: EP3806626
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EYE CARE IN BULGARIA
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Consumer Health Market Not Significantly Affected by Recession
Advertising Shapes Much of Consumers' Spending
Leading Bulgarian Companies Rely on Exports As Well As the Domestic Market
Chemists/pharmacies Is the Most Important Distribution Channel
Most Consumer Health Categories Are Close To Maturity
Key Trends and Developments
Chemists/pharmacies Is the Main Sales Channel for Consumer Health Products
Marketing Is Driving the Market Forward But It Needs Stricter Regulation
the Market Progressed Relatively Well in 2011
Some Consumer Health Products Are Registered As Foods in Order To Take Advantage of Less Strict Legislation and Regulation
Weight Management Among the Most Successful Categories Due To Sedentary Lifestyles and Poor Diets
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 1 Research Sources
 
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