Off-trade value sales of energy drinks were significantly affected by the change in VAT legislations in 2015. The decrease in prices following the VAT decrease to 9% from 24% in June 2015 generated extra demand for more expensive brands. Previously, in 2013-2014, consumers were migrating towards cheaper private label and less popular brands. Consequently, consumers moved towards higher awareness brands such as Red Bull or Burn, which are more expensive but enjoy a better image.
Euromonitor International's Energy Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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