Energy drinks recorded off-trade value growth of 5% and off-trade volume growth of 4% in 2015 to reach €11.7 million and 5.6 million litres. Although the category has received a lot of criticism and fuelled discussions about the harmful effects of energy drinks, it managed to maintain healthy growth. This can largely be attributed to the general popularity of energy drinks, especially among younger consumers who find energy drinks to be of help in coping in the era of hectic lifestyles. Value...
Euromonitor International's Energy Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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