Demaria merged during the review period with Cía Manufacturera de Aconcagua, to form Empresas Demaria. Through this process, Demaria – under its new name Empresas Demaria – acquired the strongly recognised brand Virginia. By modernising its product design and level of product diversification and by launching new formulas it has remained a significant competitor to leading international players, and appeals to consumers of different income levels. In the short run, a successful transition was...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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