Emergency Contraception in Denmark

Emergency contraception grew by 2% in current terms to reach sales of DKr11 million in 2011. Casual attitudes to sexual intercourse was one of the factors supporting the demand for emergency contraception. These attitudes are perhaps linked to consumers’ lack of concern about the transmission of sexual diseases. Furthermore, a general factor supporting category demand is the growing trend towards self-medication.

Euromonitor International's Emergency Contraception in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Emergency Contraception market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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