Drinking Milk Products in Bulgaria

Drinking Milk Products in Bulgaria - Generally, drinking milk products is expected to record positive growth during 2012, although growth is expected to vary significantly between the various categories. Demand for healthier products which offer good taste and low calorie content resulted in stronger growth in semi-skimmed and fat-free categories towards the end of the review period, to the detriment of full fat milk. In addition, the marked consumer preference in Bulgaria towards fresh/pasteurised drinking milk products, which...

Euromonitor International's Drinking Milk Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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