Dried Processed Food in Kenya
Rice is consumed by consumers of all income levels in Kenya, the category remains the dominant category within Kenya dried processed food category. Rice is considered to be one of the main staple foods in Kenya, after ugali (papl) and wheat, and is particularly popular among Swahili people. Rice is also generally viewed as the only staple foodstuff widely consumed in Kenya which is indicative of modernity and urbanisation.
Euromonitor International's Dried Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dried Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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