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Domestic Electrical Appliances in Greece

Euromonitor International
June 9, 2009
118 Pages - SKU: EP2388250

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Greece

Euromonitor International's Domestic Electrical Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners, irons, hair care appliances, shavers, oral hygiene appliances, heating and cooling appliances)

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Why buy this report?

Get a detailed picture of the domestic electrical appliances industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

First Signs of Decline in the Housing Market Affect Sales

Design, Ergonomics and Practicality Enhance Small Electrical Appliances Sales

Steady Growth for Large Kitchen Appliances

Steady Consumer Shift Seen Towards High-quality Branded Products

Multiple Durable Goods Retailers Dominate

Key Trends and Developments

Decelerating Economy and Financial Constraints in Increasing Number of Households Continues

Fast Development of Multiples Favours Sales

Decline in the Property Market and New Household Development Affects Sales

Demographic Trends and Immigration

Aesthetics Becomes Increasingly Important in Purchase Decision

Market Indicators

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008

Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008

Market Data

Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008

Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008

Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008

Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008

Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008

Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008

Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008

Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008

Table 11 Company Shares of Large Kitchen Appliances 2004-2008

Table 12 Brand Shares of Large Kitchen Appliances 2005-2008

Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008

Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008

Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008

Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013

Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013

Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013

Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013

Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013

Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013

Definitions

Summary 1 Research Sources

Benroubi SA

Strategic Direction

Key Facts

Summary 2 Benroubi SA: Key Facts

Summary 3 Benroubi SA: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 4 Benroubi SA: Competitive Position 2008

Bsh Ikiakes Siskeves Abe

Strategic Direction

Key Facts

Summary 5 BSH Ikiakes Siskeves Abe: Key Facts

Summary 6 BSH Ikiakes Siskeves Abe: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 7 BSH Ikiakes Siskeves Abe: Competitive Position 2008

Elco Vayonis SA

Strategic Direction

Key Facts

Summary 8 Elco Vayonis SA: Key Facts

Company Background

Production

Competitive Positioning

Summary 9 Elco Vayonis SA: Competitive Position 2008

Fourlis Trade SA

Strategic Direction

Key Facts

Summary 10 Fourlis Trade SA: Key Facts

Summary 11 Fourlis Trade SA: Operational Indicators 2005-2007

Company Background

Production

Competitive Positioning

Summary 12 Fourlis Trade SA: Competitive Position 2008

Vasilias SA

Strategic Direction

Key Facts

Summary 13 Vassilias SA: Key Facts

Company Background

Competitive Positioning

Summary 14 Vassilias SA: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008

Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008

Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008

Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008

Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008

Table 29 Sales of Fridges by Format: % Breakdown 2004-2008

Table 30 Sales of Freezers by Format: % Breakdown 2004-2008

Table 31 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008

Table 32 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008

Table 33 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008

Table 34 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008

Table 35 Company Shares of Refrigeration Appliances 2004-2008

Table 36 Brand Shares of Refrigeration Appliances 2005-2008

Table 37 Company Shares of Built-in Fridge Freezers 2004-2008

Table 38 Company Shares of Freestanding Fridge Freezers 2004-2008

Table 39 Company Shares of Built-in Fridges 2004-2008

Table 40 Company Shares of Freestanding Fridges 2004-2008

Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013

Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013

Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013

Table 44 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 45 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008

Table 46 Sales of Home Laundry Appliances by Subsector: Value 2003-2008

Table 47 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008

Table 48 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008

Table 49 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008

Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008

Table 51 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008

Table 52 Company Shares of Home Laundry Appliances 2004-2008

Table 53 Brand Shares of Home Laundry Appliances 2005-2008

Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013

Table 55 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013

Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013

Table 57 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 58 Sales of Dishwashers by Subsector: Volume 2003-2008

Table 59 Sales of Dishwashers by Subsector: Value 2003-2008

Table 60 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008

Table 61 Sales of Dishwashers by Subsector: % Value Growth 2003-2008

Table 62 Sales of Dishwashers by Format: % Breakdown 2004-2008

Table 63 Company Shares of Dishwashers 2004-2008

Table 64 Brand Shares of Dishwashers 2005-2008

Table 65 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013

Table 66 Forecast Sales of Dishwashers by Subsector: Value 2008-2013

Table 67 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013

Table 68 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 69 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008

Table 70 Sales of Large Cooking Appliances by Subsector: Value 2003-2008

Table 71 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008

Table 72 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008

Table 73 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008

Table 74 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008

Table 75 Sales of Built-in Hobs by Format: % Breakdown 2003-2008

Table 76 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008

Table 77 Company Shares of Large Cooking Appliances 2004-2008

Table 78 Brand Shares of Large Cooking Appliances 2005-2008

Table 79 Company Shares of Cookers 2004-2008

Table 80 Company Shares of Ovens 2004-2008

Table 81 Company Shares of Hobs 2004-2008

Table 82 Company Shares of Built-in Hobs 2004-2008

Table 83 Company Shares of Freestanding Hobs 2004-2008

Table 84 Company Shares of Cooker Hoods 2004-2008

Table 85 Company Shares of Built-in Cooker Hoods 2004-2008

Table 86 Company Shares of Freestanding Cooker Hoods 2004-2008

Table 87 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013

Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013

Table 89 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013

Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 91 Sales of Microwaves by Subsector: Volume 2003-2008

Table 92 Sales of Microwaves by Subsector: Value 2003-2008

Table 93 Sales of Microwaves by Subsector: % Volume Growth 2003-2008

Table 94 Sales of Microwaves by Subsector: % Value Growth 2003-2008

Table 95 Company Shares of Microwaves 2004-2008

Table 96 Brand Shares of Microwaves 2005-2008

Table 97 Microwaves by Distribution Format: % Analysis 2003-2008

Table 98 Forecast Sales of Microwaves by Subsector: Volume 2008-2013

Table 99 Forecast Sales of Microwaves by Subsector: Value 2008-2013

Table 100 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013

Table 101 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 102 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008

Table 103 Sales of Food Preparation Appliances by Subsector: Value 2003-2008

Table 104 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008

Table 105 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008

Table 106 Company Shares of Food Preparation Appliances 2004-2008

Table 107 Brand Shares of Food Preparation Appliances 2005-2008

Table 108 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013

Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013

Table 110 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013

Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 112 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008

Table 113 Sales of Small Cooking Appliances by Subsector: Value 2003-2008

Table 114 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008

Table 115 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008

Table 116 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008

Table 117 Company Shares of Small Cooking Appliances 2004-2008

Table 118 Brand Shares of Small Cooking Appliances 2005-2008

Table 119 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013

Table 120 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013

Table 121 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013

Table 122 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008

Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008

Table 125 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008

Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008

Table 127 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008

Table 128 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008

Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013

Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013

Table 131 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013

Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 133 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008

Table 134 Sales of Vacuum Cleaners by Subsector: Value 2003-2008

Table 135 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008

Table 136 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008

Table 137 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008

Table 138 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008

Table 139 Company Shares of Vacuum Cleaners 2004-2008

Table 140 Brand Shares of Vacuum Cleaners 2005-2008

Table 141 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013

Table 142 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013

Table 143 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013

Table 144 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 145 Sales of Irons: 2003-2008

Table 146 Sales of Irons: % Growth 2003-2008

Table 147 Unit Sales of Irons by Format: % Breakdown 2004-2008

Table 148 Company Shares of Irons 2004-2008

Table 149 Brand Shares of Irons 2005-2008

Table 150 Forecast Sales of Irons: 2008-2013

Table 151 Forecast Sales of Irons: % Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 152 Sales of Personal Care Appliances: 2003-2008

Table 153 Sales of Personal Care Appliances: % Growth 2003-2008

Table 154 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008

Table 155 Sales of Body Shavers by Type: % Breakdown 2003-2008

Table 156 Company Shares of Personal Care Appliances 2004-2008

Table 157 Brand Shares of Personal Care Appliances 2005-2008

Table 158 Forecast Sales of Personal Care Appliances: 2008-2013

Table 159 Forecast Sales of Personal Care Appliances: % Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 160 Sales of Air Treatment Products: 2003-2008

Table 161 Sales of Air Treatment Products: % Growth 2003-2008

Table 162 Company Shares of Air Treatment Products 2004-2008

Table 163 Brand Shares of Air Treatment Products 2005-2008

Table 164 Forecast Sales of Air Treatment Products: 2008-2013

Table 165 Forecast Sales of Air Treatment Products: % Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 166 Retail Sales of Heating Appliances: 2003-2008

Table 167 Retail Sales of Heating Appliances: % Growth 2003-2008

Table 168 Company Shares of Heating Appliances 2004-2008

Table 169 Brand Shares of Heating Appliances 2005-2008

Table 170 Forecast Sales of Heating Appliances: 2008-2013

Table 171 Forecast Sales of Heating Appliances: % Growth 2008-2013

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