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Dishwashing In Saudi Arabia

Euromonitor International
February 1, 2012
21 Pages - SKU: EP6799569

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Saudi Arabia

There was a growing consumer focus on hygiene towards the end of the review period, with this linked to fears over the swine flu epidemic and also to increasingly overcrowded cities. As a result, there was a growing interest in antibacterial hand dishwashing towards the end of the review period. Concentrated hand dishwashing also benefited, due to being regarded as more powerful. Advertising further encouraged these trends, particularly from Henkel, with this supporting the launch of...

Euromonitor International's Dishwashing in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Dishwashing Additives, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Dishwashing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DISHWASHING IN SAUDI ARABIA
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators: Table 1 Household Penetration of Dishwashers 2005-2010
Category Data: Table 2 Sales of Dishwashing by Category: Value 2005-2010; Table 3 Sales of Dishwashing by Category: % Value Growth 2005-2010; Table 4 Dishwashing Company Shares 2006-2010; Table 5 Dishwashing Brand Shares 2007-2010; Table 6 Forecast Sales of Dishwashing by Category: Value 2010-2015; Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2010-2015
National Detergent Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 1 National Detergent Co: Key Facts; Summary 2 National Detergent Co: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 3 National Detergent Co: Competitive Position 2010
National Fertilizer Co Ltd in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 4 National Fertilizer Co Ltd: Key Facts; Summary 5 National Fertilizer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 6 National Fertilizer Co Ltd: Competitive Position 2010
Executive Summary
Economic Growth Encourages Consumers To Buy More and Trade Up
Strong Focus on Antibacterial Products in 2010
Multinationals Dominate With Strong Investment in Innovation and Marketing
Supermarkets/hypermarkets Continue To Extend Dominance
Stronger Constant Value Growth Ahead As Consumers Trade Up
Key Trends and Developments
High Inflation Encourages Focus on Price
Crowded Homes Boost Interest in Antibacterial and High Power Products
Busier Lifestyles Boost Demand for Convenience
Supermarkets/hypermarkets Extend Dominance by Offering Choice and Value
Market Indicators: Table 8 Households 2005-2010
Market Data: Table 9 Sales of Home Care by Category: Value 2005-2010; Table 10 Sales of Home Care by Category: % Value Growth 2005-2010; Table 11 Home Care Company Shares 2006-2010; Table 12 Home Care Brand Shares 2007-2010; Table 13 Penetration of Private Label by Category 2005-2010; Table 14 Sales of Home Care by Distribution Format: % Analysis 2005-2010; Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2010; Table 16 Forecast Sales of Home Care by Category: Value 2010-2015; Table 17 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions: Summary 7 Research Sources

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