Digestive Remedies - Argentina

In 2009 consumers increasingly resorted to digestive remedies such as antacids as they learnt that headaches can also be caused by digestive problems. This trend was particularly driven by advertising, led by GlaxoSmithKline, which offered double action products (serving as both an analgesic and an antacid). GlaxoSmithKline positioned Alikal for the day after (mostly focusing on people with a hangover) and Uvasal for the same day.

Euromonitor International's Digestive Remedies Products in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Child-Specific Digestive Remedies, Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.