Beer is becoming an increasingly important element in Diageo’s aim in having 50% of its revenues coming from emerging markets by 2015. In the past few years, the company has been investing heavily in the only region it has a major presence in, Middle East and Africa. The profile looks at those investments and the performance of its global beer brand Guinness to see what the prospects are for Diageo in beer.
Euromonitor International’s Diageo Plc in Beer (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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