Deroni, a well-established player in the Bulgarian packaged food market, has been ever more aggressive in developing its brands and driving sales through advertising. The company has enforced its formidable brand portfolio and launched a high-profile advertising campaign in order to promote its distinguished local sourcing. The company is investing in developing its local production and sourcing base in an attempt to generate a sustainable competitive advantage.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Packaged Food market;
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