Deodorants had a tough year in the UK in 2015, managing to remain static, but suffering at the hands of price competition and the popular use of deals and promotions. Whilst UK consumers continue to be keen spenders on beauty and personal care, they have divided their purchases into indulgences such as cosmetics or fragrances, and at the other end more essential purchases. For daily essentials, into which deodorants fits, consumers are keen to get the best deal possible, and make use of bulk buy...
Euromonitor International's Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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