Deodorants in South Africa

2011 witnessed the launch of several new deodorants products targeted at specific consumer groups with different needs. In July, for example, Beiersdorf launched Nivea Naturally Even, which is aimed at black consumers. The company claims that this is the first deodorants range in South Africa that can reduce the appearance of dark marks and restore a natural-looking, even skin tone in the underarm area. September 2011 meanwhile saw Unilever introduce the Dove Men & Care deodorants range, which...

Euromonitor International's Deodorants in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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