Deodorants in Germany

There was a growing interest in natural deodorants towards the end of the review period, such as Melvita’s range of deodorant roll-ons including variants such as Fresh containing lactobacillus and wasabi. Interest was driven by consumers’ health concerns regarding standard deodorants’ use of parabens, aluminium salts and artificial fragrances. Consumers’ interest was boosted by new product development in 2010, with Lavera’s organic range and Weleda Wild Rose being launched in Germany. These...

Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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