Debit Cards in Russia

The review period saw the majority of employers using salary cards to deposit wages directly into employees’ accounts. On the whole, this applies to companies employing over 100 individuals although the practice extends beyond Russia’s major cities into more remote regions; this led to a situation where 90% of ATM cards comprised salary cards. Employees typically then made ATM withdrawals of their money once or twice a month in order to use the cash to make retail purchases. Despite salary...

Euromonitor International's Debit Transactions in Russia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Debit Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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