Debit Cards in India

Debit cards in circulation and transaction value increased by 40% and 47% respectively in 2012. Indians prefer using cash over plastic money any day. As the debit card function is closest to cash as a medium of transaction, consumers hence tend to prefer this format over credit cards. This was further encouraged by banks, as after 2008 banks started promoting debit cards and moved away from credit cards in order to avoid credit risk. This resulted in a gradual shift towards debit cards which...

Euromonitor International's Debit Transactions in India report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Debit Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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