Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

Cough, cold and allergy (hay fever) remedies recorded 8% current value growth and reached sales of GTQ111 million in 2012. The growth registered in 2012 was higher than the 6% rate seen in 2011. Innovation and mass marketing in this category, for products such as Tabcin Alergi from Bayer Centroamérica y El Caribe and Panadol Allergy Sinus from GlaxoSmithKline Guatemala SA, brought dynamism to this category and allowed price increases and value growth in 2012.

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.