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Cosmetics and Toiletries - Kenya

Euromonitor International
July 1, 2009
64 Pages - SKU: EP2464041

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Kenya

Euromonitor International's Cosmetics & Toiletries in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: deodorant sprays, pumps, roll-ons, sticks, creams, wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Cosmetics and Toiletries - Kenya
Euromonitor International : Country Market Insight
July 2009
List of Contents and Tables
Executive Summary: Kenyan Cosmetics and Toiletries Market Remains Vibrant
Skin Care Leads Value Growth
Multinationals Dominate the Kenyan Market But Local Companies Gain Ground
Supermarkets/hypermarkets Remains the Major Distribution Channel
Slow Projected Growth As Inflation Rises
Market Data: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions: Summary 1 Research Sources
Baby Care
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 14 Sales of Baby Care by Subsector: Value 2003-2008; Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008; Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008; Table 17 Baby Care Company Shares by Retail Value 2004-2008; Table 18 Baby Care Brand Shares by Retail Value 2005-2008; Table 19 Baby Care Premium Brand Shares 2005-2008; Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013; Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013; Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
Bath and Shower Products
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008; Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008; Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008; Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008; Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008; Table 28 Bath and Shower Products Premium Brand Shares 2005-2008; Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013; Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013; Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
Deodorants
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 32 Sales of Deodorants by Subsector: Value 2003-2008; Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008; Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008; Table 35 Deodorants Company Shares by Retail Value 2004-2008; Table 36 Deodorants Brand Shares by Retail Value 2005-2008; Table 37 Deodorants Premium Brand Shares 2005-2008; Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013; Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013; Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
Hair Care
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 41 Sales of Hair Care by Subsector: Value 2003-2008; Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008; Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008; Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008; Table 45 Hair Care Company Shares by Retail Value 2004-2008; Table 46 Hair Care Brand Shares by Retail Value 2005-2008; Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008; Table 48 Hair Care Premium Brand Shares 2005-2008; Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013; Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013; Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
Colour Cosmetics
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008; Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008; Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008; Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008; Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008; Table 57 Colour Cosmetics Premium Brand Shares 2005-2008; Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013; Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013; Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
Men's Grooming Products
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008; Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008; Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008; Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008; Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008; Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008; Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013; Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
Oral Hygiene
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
Fragrances
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 80 Sales of Fragrances by Subsector: Value 2003-2008; Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008; Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008; Table 83 Fragrances Company Shares by Retail Value 2004-2008; Table 84 Fragrances Brand Shares by Retail Value 2005-2008; Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013; Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013; Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
Skin Care
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 88 Sales of Skin Care by Subsector: Value 2003-2008; Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008; Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008; Table 91 Skin Care Company Shares by Retail Value 2004-2008; Table 92 Skin Care Brand Shares by Retail Value 2005-2008; Table 93 Skin Care Premium Brand Shares 2005-2008; Table 94 Forecast Sales of Skin Care by Subsector: Value 2008-2013; Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013; Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
Depilatories
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 97 Sales of Depilatories by Subsector: Value 2003-2008; Table 98 Sales of Depilatories by Subsector: % Value Growth 2003-2008; Table 99 Depilatories Company Shares by Retail Value 2004-2008; Table 100 Depilatories Brand Shares by Retail Value 2005-2008; Table 101 Forecast Sales of Depilatories by Subsector: Value 2008-2013; Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
Sun Care
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 103 Sales of Sun Care by Subsector: Value 2003-2008; Table 104 Sales of Sun Care by Subsector: % Value Growth 2003-2008; Table 105 Sun Care Premium Vs Mass % Analysis 2003-2008; Table 106 Sun Care Company Shares by Retail Value 2004-2008; Table 107 Sun Care Brand Shares by Retail Value 2005-2008; Table 108 Sun Care Premium Brand Shares 2005-2008; Table 109 Forecast Sales of Sun Care by Subsector: Value 2008-2013; Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013; Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
Haco Industries Kenya Ltd
Strategic Direction
Key Facts: Summary 2 Haco Industries Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning: Summary 3 Haco Industries Kenya Ltd: Competitive Position 2008
Buyline Industries Ltd
Strategic Direction
Key Facts: Summary 4 Buyline Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Interconsumer Products Ltd
Strategic Direction
Key Facts: Summary 5 Interconsumer Products Ltd: Key Facts
Company Background
Production
Competitive Positioning: Summary 6 Interconsumer Products Ltd: Competitive Position 2008

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