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Consumer Lifestyles in Kenya

Euromonitor International
April 1, 2008
53 Pages - SKU: EP1786161

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Kenya

Euromonitor's Consumer Lifestyles in Kenya report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

1. INTRODUCTION
2. POPULATION: 2.1 Population by Age; 2.2 Male Population by Age; 2.3 Female Population by Age; 2.4 Fertility and Birth; 2.5 Population by Marital Status; 2.6 Population by Educational Attainment; 2.7 Population by Ethnicity/Race; 2.8 Population by Religion
3. CONSUMER SEGMENTATION: 3.1 Infants and Babies; 3.2 Children; 3.3 Tweenagers; 3.4 Teenagers; 3.5 Studying Age; 3.6 Young Adults; 3.7 Middle-aged Adults; 3.8 Baby Boomers; 3.9 Pensioners; 3.10 Single-parent Households; 3.11 Single Person Households; 3.12 DINKs (Double Income No Kids); 3.13 Families
4. REGIONAL DEVELOPMENT: 4.1 Population Density; 4.2 Population by Urban/Rural Location; 4.3 Population of Foreign Citizens; 4.4 Refugees and Asylum Seekers; 4.5 Migration Rates; 4.6 Population of Major Cities
5. HOME OWNERSHIP: 5.1 Housing Stock; 5.2 Number of Households by Tenure; 5.3 Number of Households by Type of Dwelling
6. HOUSEHOLD PROFILES: 6.1 Households by Number of Persons; 6.2 Households by Number of Rooms; 6.3 Households by Sex and Age of Head of Household; 6.4 Households by Education of Head of Household; 6.5 Households by Socio-economic Status of Head of Household; 6.6 Ownership of Household Durables; 6.7 Pet Population
7. LABOUR: 7.1 Employed Male Population by Age; 7.2 Employed Female Population by Age; 7.3 Unemployed Male Population by Age; 7.4 Unemployed Female Population by Age; 7.5 Part-time Employment by Sex; 7.6 Working Conditions
8. INCOME: 8.1 Personal Income; 8.2 Average Annual Disposable Income by Educational Attainment; 8.3 Average Annual Disposable Income by Sex; 8.4 Mean Disposable Household Income; 8.5 Number of Households by Disposable Income Bracket
9. CONSUMER EXPENDITURE: 9.1 Consumer Expenditure by Purpose; 9.2 Price Indices
10. HEALTH: 10.1 Healthcare Provision; 10.2 Major Causes of Death by Disease; 10.3 Smoking; 10.4 Obesity; 10.5 Sexual Health; 10.6 Health and Wellness
11. EDUCATION: 11.1 Primary and Secondary Education; 11.2 Tertiary Education
12. EATING: 12.1 Habits; 12.2 Fresh Foods; 12.3 Packaged and Processed Foods; 12.4 Eating Out
13. DRINKING: 13.1 Habits; 13.2 Alcoholic Drinks; 13.3 Soft Drinks; 13.4 Hot Drinks
14. SHOPPING: 14.1 Food; 14.2 Cosmetics and Toiletries; 14.3 Clothing and Footwear; 14.4 Leisure Goods; 14.5 Healthcare; 14.6 Household Goods and Home Improvement
15. PERSONAL GROOMING: 15.1 Attitudes; 15.2 Personal Hygiene
16. FASHION: 16.1 Attitudes; 16.2 Clothing and Footwear
17. LEISURE: 17.1 Home Entertainment; 17.2 Going Out; 17.3 Sport; 17.4 DIY and Gardening; 17.5 Culture
18. PERSONAL FINANCE: 18.1 Banking and Payment Systems; 18.2 Savings; 18.3 Financial Cards; 18.4 Pensions
19. MEDIA: 19.1 Trends; 19.2 Televisions; 19.3 Cable and Satellite Television
20. COMMUNICATION: 20.1 Trends; 20.2 Telecommunications; 20.3 PCs and the Internet
21. TRANSPORT: 21.1 Trends; 21.2 Consumer Expenditure
22. TRAVEL AND TOURISM: 22.1 Trends

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