With its large population and burgeoning middle class, Iran has traditionally been a buoyant consumer market. But recent economic sanctions, combined with high inflation, a devalued currency and falling levels of disposable income, have significantly affected levels of consumer spending. Regardless, demand for goods remains high and many consumers now rely on the informal market to acquire what they want. Generally, consumers do not anticipate that their situation will improve in the short term.
Euromonitor's Consumer Lifestyles in Iran report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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