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Consumer Lifestyles - Iran

Euromonitor International
December 1, 2009
97 Pages - SKU: EP2575443

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Iran

Euromonitor's Consumer Lifestyles in Iran report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

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Get a detailed picture of the health and wellness nutritional industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Consumer Lifestyles - Iran
Euromonitor International
December 2009
List of Contents and Tables
Structure of the Report
Consumer Trends
Young Urban Consumers Shaping Consumption Behaviour
New Distribution Channels Emerge
Iranians Love To Communicate
Brand Awareness Grows in Importance
Economics and Politics Influence Consumer Behaviour
Population
Population Change
Population by Gender
Population by Marital Status
Population by Education
Population by Rural/urban Areas: Table 1 Population by Age and Gender: 1995/2000/2005/2008/2015/2020; Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2008/2015/1995-2008/2008-2020; Table 3 Median Age of Population: 1995/2000/2005/2008/2015/2020; Table 4 Median Age of Population (Growth): 1995-2008/2008-2020; Table 5 Population Change: 1995/2000/2005/2006/2007/2008; Table 6 Population Change (% Growth): 1995-2008/2000-2008; Table 7 Birth Rates: 1995/2000/2005/2006/2007/2008; Table 8 Death Rates: 1995/2000/2005/2006/2007/2008; Table 9 Birth Rates (Actual Growth): 1995-2008/2000-2008; Table 10 Death Rates (Actual Growth): 1995-2008/2000-2008; Table 11 Fertility and Birth: 1995/2000/2005/2006/2007/2008; Table 12 Fertility and Birth (Growth): 1995-2008/2000-2008; Table 13 Population by Marital Status: 1995/2000/2005/2006/2007/2008; Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008; Table 15 Marriage Rates: 1995/2000/2005/2006/2007/2008; Table 16 Divorce Rates: 1995/2000/2005/2006/2007/2008; Table 17 Marriage Rates (Actual Growth): 1995-2008/2000-2008; Table 18 Divorce Rates (Actual Growth): 1995-2008/2000-2008; Table 19 Population by Highest Educational Attainment: 1995/2000/2005/2006/2007/2008; Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008; Table 21 Literacy Rates: 1995/2000/2005/2006/2007/2008; Table 22 Literacy Rates (Actual Growth): 1995-2008/2000-2008; Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2005/2006/2007/2008; Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008; Table 25 Population Density: 1995/2000/2005/2006/2007/2008; Table 26 Population Density (change): 1995-2008/2000-2008
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teenagers
Students
People in Their 20s
People in Their 30s
Middle-aged Adults
Older Population: Table 27 Babies and Infants: 1995/2000/2005/2008/2015/2020; Table 28 Babies and Infants (% Growth): 1995-2008/2008-2015; Table 29 Kids: 1995/2000/2005/2008/2015/2020; Table 30 Kids (% Growth): 1995-2008/2008-2015; Table 31 Tweenagers: 1995/2000/2005/2008/2015/2020; Table 32 Tweenagers (% Growth): 1995-2008/2008-2015; Table 33 Teenagers: 1995/2000/2005/2008/2015/2020; Table 34 Teenagers (% Growth): 1995-2008/2008-2015; Table 35 People in their 20s: 1995/2000/2005/2008/2015/2020; Table 36 People in their 20s (% Growth): 1995-2008/2008-2015; Table 37 People in their 30s: 1995/2000/2005/2008/2015/2020; Table 38 People in their 30s (% Growth): 1995-2008/2008-2015; Table 39 Middle-aged Adults: 1995/2000/2005/2008/2015/2020; Table 40 Middle-aged Adults (% Growth): 1995-2008/2008-2015; Table 41 Older Population: 1995/2000/2005/2008/2015/2020; Table 42 Older Population (% Growth): 1995-2008/2008-2015
Household Profiles
Households by Number of Occupants
Household Annual Disposable Income
Home Ownership
Possession of Household Durables
Pet Ownership: Table 43 Occupants per Household: 1995/2000/2005/2006/2007/2008; Table 44 Occupants per Household (Actual Growth): 1995-2008/2000-2008
Household Segmentation
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Labour
Working Conditions
Employed Population by Age
Unemployed Population by Age
Part-time Employment: Table 45 Employed Population by Age Group: 2005/2006/2007/2008; Table 46 Unemployed Population by Age Group: 1995/2000/2005/2006/2007/2008; Table 47 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2008/1995-2008/2000-2008; Table 48 Unemployment Rate: 1995/2000/2005/2006/2007/2008; Table 49 Unemployment Rate (Actual Growth): 1995-2008/2000-2008
Income
Annual Disposable Income
Income by Educational Attainment
Income by Gender
Consumer Expenditure
Spending on Consumer Goods and Services by Broad Category: Table 50 Consumer Expenditure by Broad Category: 1995/2000/2005/2008/2015; Table 51 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2008/2015: /1995-2008/2008-2015; Table 52 Consumer Prices and Costs: 1995/2000/2005/2006/2007/2008; Table 53 Consumer Prices and Costs (Actual Growth): 1995-2008/2000-2008
Eating Habits
Spending on Food
Shopping for Food
Eating Preferences
Cooking Habits
Drinking and Smoking
Spending on Alcoholic Drinks
Spending on Soft Drinks and Hot Drinks
Spending on Tobacco: Table 54 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008; Table 55 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995-2008/2000-2008; Table 56 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2005/2006/2007/2008; Table 57 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2008/2000-2008
Buying Alcohol and Tobacco
Buying Soft Drinks and Hot Drinks
Drinking Habits
Smoking Habits
Fashion
Spending on Clothing and Footwear
Spending on Accessories and Personal Goods
Shopping for Clothing and Footwear
Shopping for Accessories and Personal Goods
Traditional Clothing
Fashion Trends: Table 58 Consumer Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008; Table 59 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995-2008/2000-2008; Table 60 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2005/2006/2007/2008; Table 61 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2008/2000-2008
Housing and Associated Costs
Spending on Housing
Renting Versus Buying
Utility Costs
Maintenance and Repair: Table 62 Consumer Expenditure on Housing: 1995/2000/2005/2006/2007/2008; Table 63 Consumer Expenditure on Housing (% Analysis and % Growth): 1995-2008/2000-2008; Table 64 Per Capita Expenditure on Housing: 1995/2000/2005/2006/2007/2008; Table 65 Per Capita Expenditure on Housing (% Growth): 1995-2008/2000-2008
Household Goods and Services
Spending on Household Goods and Services
Shopping for Household Goods
DIY and Gardening: Table 66 Per Capita Expenditure on Household Goods and Services: 1995/2000/2005/2006/2007/2008; Table 67 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2008/2000-2008
Health
Spending on Health Goods and Medical Services
Healthcare System
Major Causes of Death
Prevalence of Smoking
Reported Aids Cases
Drug Abuse
Health and Wellness: Table 68 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2005/2006/2007/2008; Table 69 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2008/2000-2008; Table 70 Share of Total Health Expenditure in GDP: 1995/2000/2005/2006/2007/2008; Table 71 Healthy Life Expectancy at Birth: 2005/2006/2007/2008; Table 72 Healthcare Workers: 2005/2006/2007/2008; Table 73 Obese Population: 1995/2000/2005/2006/2007/2008; Table 74 Obese Population (Actual Growth): 1995-2008/2000-2008; Table 75 Smoking Prevalence: 1995/2000/2005/2006/2007/2008; Table 76 Smoking Prevalence (Actual Growth): 2000-2008; Table 77 Reported AIDS Cases: 1995/2000/2005/2006/2007/2008; Table 78 Reported AIDS Cases (% Growth): 1995-2008/2000-2008
Personal Grooming
Spending on Cosmetics and Toiletries
Shopping for Cosmetics and Toiletries
Attitudes Towards Personal Grooming
Education
Spending on Education
Pre-primary Education
Primary and Secondary Education
Higher Education
Adult Education: Table 79 Consumer Expenditure on Education: 1995/2000/2005/2006/2007/2008; Table 80 Consumer Expenditure on Education (% Growth): 1995-2008/2000-2008; Table 81 Per Capita Expenditure on Education: 1995/2000/2005/2006/2007/2008; Table 82 Per Capita Expenditure on Education (% Growth): 1995-2008/2000-2008
Transport
Spending on Transport
Air Transport
Road Transport
Rail Transport: Table 83 Consumer Expenditure on Transport: 1995/2000/2005/2006/2007/2008; Table 84 Consumer Expenditure on Transport (% Analysis and % Growth): 1995-2008/2000-2008; Table 85 Per Capita Expenditure on Transport: 1995/2000/2005/2006/2007/2008; Table 86 Per Capita Expenditure on Transport (% Growth): 1995-2008/2000-2008
Communications and the Internet
Spending on Communications
Television, Cable and Satellite
Printed Media
Telephones
Computers and the Internet
E-commerce
M-commerce: Table 87 Consumer Expenditure on Communications: 1995/2000/2005/2006/2007/2008; Table 88 Consumer Expenditure on Communications (% Analysis and % Growth): 1995-2008/2000-2008; Table 89 Per Capita Expenditure on Communications: 1995/2000/2005/2006/2007/2008; Table 90 Per Capita Expenditure on Communications (% Growth) 1995-2008/2000-2008:; Table 91 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2005/2006/2007/2008; Table 92 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% Growth): 2000-2008; Table 93 Household PC Penetration and Internet Usage: 1995/2000/2005/2006/2007/2008; Table 94 Household PC Penetration and Internet Usage (% Growth): 1995-2008/2000-2008
Leisure and Recreation
Spending on Leisure and Recreation
Shopping for Leisure Goods
Leisure Time
Public Holidays and Gift Occasions/celebrations
Culture
Sport and Exercise
Going Out
Travel and Tourism: Table 95 Consumer Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008; Table 96 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995-20087/2000-2008; Table 97 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2005/2006/2007/2008; Table 98 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2008/2000-2008
Eating Out
Spending on Catering
Attitudes Towards Eating Out
Banking and Financial Services
Spending on Banking and Financial Services
Pensions
Definitions: Summary 1 Country Coverage

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