Consumer Lifestyles in Greece

After several years of post-Olympic games extravagance, the 2008 economic downturn led to more cautious spending among Greek consumers, and the current debt crisis has prompted many consumers to reduce their spending further. Overall, the Greeks remained the least confident consumers in the EU. Greece’s Misery Index (calculated by adding the rate of unemployment to the rate of inflation) in 2011 was 19.3%, a rise of nearly 60% since 2006. Not surprisingly, economic conditions are having a signi...

Euromonitor's Consumer Lifestyles in Greece report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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