German consumers have been on a bit of a spending spree, driven by continued confidence derived from low interest rates, higher wages and a strong economy, among other factors. Regardless, traditional frugality has not diminished and saving rates remain stable. While consumers have been relatively optimistic, recent domestic events, such as the influx of refugees, may affect their future outlook, at least over the short term, and dampen recent high demand for non-essential products and services.
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Consumer Lifestyles market;
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