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Consumer Electronics in Italy

Euromonitor International
May 9, 2009
112 Pages - SKU: EP2389415

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Italy

Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change. Product coverage: Televisions and projectors, VCRs and DVD players, TV and VCR/DVD combinations, home audio and cinema, computers, cameras, camcorders, portable media players, mobile phones, portable computers, in-care media players, in-car speakers, navigation systems. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

Get a detailed picture of the consumer electronic industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

May 2009

Executive Summary

Consumer Electronics Stagnated in 2008

Economic Crisis To Affect Households' Expenditure

Hdtv and Notebook "saved the Day"

Market Maturity Favours Concentration

Consolidation and Stability of the Market in the Coming Years

Key Trends and Developments

Consumer Credit Continues Helping Sales of Consumer Electronics

Consumer Interest in Brand Reliability, Innovation, Post-purchasing Assistance and Green Technology

Electrical Goods Retailers, Multiples and Hypermarkets Win Distribution

Eroded Purchasing Power Influenced Negatively Household Expenditure of Consumer Electronics

Italian Companies Abandon Price Battle Against Asian Manufacturers

Market Data

Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008

Table 7 Consumer Electronics Company Shares 2003-2007

Table 8 Consumer Electronics Brand Shares 2004-2007

Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013

Definitions

Summary 1 Research Sources

Keymat Industrie SpA

Strategic Direction

Key Facts

Summary 2 Keymat Industrie SpA: Key Facts

Summary 3 Keymat Industrie SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Keymat Industrie SpA: Competitive Position 2007

Melchioni SpA

Strategic Direction

Key Facts

Summary 5 Melchioni SpA: Key Facts

Summary 6 Melchioni SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Melchioni SpA: Competitive Position 2007

New Majestic SpA

Strategic Direction

Key Facts

Summary 8 New Majestic SpA: Key Facts

Summary 9 New Majestic SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 New Majestic SpA: Competitive Position 2007

Olidata SpA

Strategic Direction

Key Facts

Summary 11 Olidata SpA: Key Facts

Summary 12 Olidata SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 Olidata SpA: Competitive Position 2007

Trevi SpA

Strategic Direction

Key Facts

Summary 14 Trevi SpA: Key Facts

Summary 15 Trevi SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Trevi SpA: Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 17 Televisions and Projectors: New Product Launches 2007- 2008

Sector Data

Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008

Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008

Table 20 Sales of Digital Televisions by Type 2003-2008

Table 21 Televisions and Projectors Company Shares 2003-2007

Table 22 Televisions and Projectors Brand Shares 2004-2007

Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 18 VCRs and DVD Players: New Product Launches 2007- 2008

Sector Data

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008

Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008

Table 32 VCRS and DVD Players Company Shares 2003-2007

Table 33 VCRS and DVD Players Brand Shares 2004-2007

Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008

Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008

Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008

Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008

Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007

Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007

Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 19 Home Audio and Cinema Products: New Product Launches 2007- 2008

Sector Data

Table 46 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008

Table 47 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008

Table 48 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008

Table 49 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008

Table 50 Home Audio and Cinema Products Company Shares 2003-2007

Table 51 Home Audio and Cinema Products Brand Shares 2004-2007

Table 52 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008

Table 53 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013

Table 54 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013

Table 55 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013

Table 56 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 20 Cameras: New Product Launches 2007- 2008

Sector Data

Table 57 Sales of Cameras by Sector: Volume 2003-2008

Table 58 Sales of Cameras by Sector: % Volume Growth 2003-2008

Table 59 Sales of Cameras by Sector: Value 2003-2008

Table 60 Sales of Cameras by Sector: % Value Growth 2003-2008

Table 61 Cameras Company Shares 2003-2007

Table 62 Cameras Brand Shares 2004-2007

Table 63 Sales of Cameras by Distribution Format 2003-2008

Table 64 Forecast Sales of Cameras by Sector: Volume 2008-2013

Table 65 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013

Table 66 Forecast Sales of Cameras by Sector: Value 2008-2013

Table 67 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 21 Camcorders: New Product Launches 2007- 2008

Sector Data

Table 68 Sales of Camcorders by Sector: Volume 2003-2008

Table 69 Sales of Camcorders by Sector: % Volume Growth 2003-2008

Table 70 Sales of Camcorders by Sector: Value 2003-2008

Table 71 Sales of Camcorders by Sector: % Value Growth 2003-2008

Table 72 Camcorders Company Shares 2003-2007

Table 73 Camcorders Brand Shares 2004-2007

Table 74 Sales of Camcorders by Distribution Format 2003-2008

Table 75 Forecast Sales of Camcorders by Sector: Volume 2008-2013

Table 76 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013

Table 77 Forecast Sales of Camcorders by Sector: Value 2008-2013

Table 78 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 22 Portable Media Players: New Product Launches 2007- 2008

Sector Data

Table 79 Sales of Portable Media Players by Sector: Volume 2003-2008

Table 80 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008

Table 81 Sales of Portable Media Players by Sector: Value 2003-2008

Table 82 Sales of Portable Media Players by Sector: % Value Growth 2003-2008

Table 83 Sales of Portable MP3 Players by Type 2003-2008

Table 84 Portable Media Players Company Shares 2003-2007

Table 85 Portable Media Players Brand Shares 2004-2007

Table 86 Sales of Portable Media Players by Distribution Format 2003-2008

Table 87 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013

Table 88 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013

Table 89 Forecast Sales of Portable Media Players by Sector: Value 2008-2013

Table 90 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 23 Mobile Phones: New Product Launches 2007- 2008

Sector Data

Table 91 Sales of Mobile Phones: Volume 2003-2008

Table 92 Sales of Mobile Phones: % Volume Growth 2003-2008

Table 93 Sales of Mobile Phones: Value 2003-2008

Table 94 Sales of Mobile Phones: % Value Growth 2003-2008

Table 95 Sales of Mobile Phones by Type 2003-2008

Table 96 Mobile Phones Company Shares 2003-2007

Table 97 Mobile Phones Brand Shares 2004-2007

Table 98 Sales of Mobile Phones by Distribution Format 2003-2008

Table 99 Forecast Sales of Mobile Phones: Volume 2008-2013

Table 100 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013

Table 101 Forecast Sales of Mobile Phones: Value 2008-2013

Table 102 Forecast Sales of Mobile Phones: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

New Product Developments

Summary 24 In-car Consumer Electronics: New Product Launches 2007- 2008

Sector Data

Table 103 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008

Table 104 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 105 Sales of In-car Consumer Electronics by Sector: Value 2003-2008

Table 106 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008

Table 107 In-car Consumer Electronics Company Shares 2003-2007

Table 108 In-car Consumer Electronics Brand Shares 2004-2007

Table 109 Sales of In-car Consumer Electronics by Distribution Format 2003-2008

Table 110 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013

Table 111 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 112 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013

Table 113 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 25 Computers: New Product Launches 2007- 2008

Sector Data

Table 114 Sales of Computers by Sector: Volume 2003-2008

Table 115 Sales of Computers by Sector: % Volume Growth 2003-2008

Table 116 Sales of Computers by Sector: Value 2003-2008

Table 117 Sales of Computers by Sector: % Value Growth 2003-2008

Table 118 Computers Company Shares 2003-2007

Table 119 Computers Brand Shares 2004-2007

Table 120 Sales of Computers by Distribution Format 2003-2008

Table 121 Forecast Sales of Computers by Sector: Volume 2008-2013

Table 122 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013

Table 123 Forecast Sales of Computers by Sector: Value 2008-2013

Table 124 Forecast Sales of Computers by Sector: % Value Growth 2008-2013

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