Concentrates recorded positive off-trade current value and volume growth in 2015, although at a rather slow pace within soft drinks. Competition against concentrates from other soft drinks continued to strengthen during 2015. This was especially as categories such as RTD tea witnessed a strong period of activity, including innovations which attracted consumers with novelty, health benefits and more.
Euromonitor International's Concentrates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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