Products in the liquid concentrates category are mainly associated with children, who remain the category’s key consumer group. Manufacturers active in this category innovated in 2015, mainly in terms of packaging, providing a rejuvenated and fun image. Regarding flavours, the players tried to expand the target group to adults by offering cocktail-based flavours or stevia-based syrups. As a result, concentrates continued to register a positive performance both in volume and current value terms.
Euromonitor International's Concentrates in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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