The coffee category grew by 4% in volume terms in 2015 due to a number of factors such as continued increases in disposable income, new product developments (such as Nescafé Dolce Gusto and Nespresso pods by Nestlé de Colombia) and promotional campaigns to increase domestic consumption (such as those conducted by the Toma Café Program). During 2015, the Colombian economy showed positive growth similar to that observed during the review period, which allowed for an increase in the consumer base...
Euromonitor International's Coffee in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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