Fresh ground coffee pods continued to be the most dynamic category within coffee in 2015, registering a 35% increase in retail volume terms and reaching 7,165 tonnes. Despite the tough economic environment and shrinking disposable incomes, consumers continued to be interested in purchasing these products, which were perceived as a status symbol. As manufacturers of coffee pod machines, such as Nestlé Brasil with Dolce Gusto and Nespresso, and also 3 Corações with the Tres brand, continued to...
Euromonitor International's Coffee in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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