Cider recorded stable volume growth in 2015, with most of the sales being concentrated in the last quarter of the year as the highest demand occurs in the Christmas season. Cider consumption remained stable despite limited purchasing power as cider has a lower unit price than other sparkling wine, which is considered its main substitute. As of 2015, the average unit price of other sparkling wine was five times higher than that of cider.
Euromonitor International's Cider/Perry in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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