With total volume sales of three million litres, which is only a fraction of the total alcoholic drinks market, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as the primary alcoholic beverage in Germany. The main challenge for cider remains that it is still relatively unknown, and needs to improve its image in order to become a more natural choice for consumers in the off-trade channel.
Euromonitor International's Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Cider/Perry market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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