China Tobacco Hunan Industry Corp in Tobacco (China)
Aiming to become the leading player in tobacco in China, China Tobacco Hunan Industry Corp is focusing on improved brand management, with He Tian Xia targeting the super-premium segment, Furongwang focusing on the premium segment and BaiSha the mid-priced segment. In addition, the company is proactively exploiting the premium customised tobacco market as well as newly emerging tobacco. By the end of 2015, the company is aiming for BaiSha to achieve annual sales of five million cartons and...
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