Chilled Processed Food in Australia

Manufacturers looked to premiumise their offerings through taste and quality over the review period. This was a key trend in chilled processed food, as consumers sought premium, convenient meal solutions. This trend was especially evident in chilled soup, chilled pizza and chilled ready meals. As supermarkets looked to gain sales at the expense of consumer foodservice channels, it was important that the products that grocery retailers offered did not compromise on taste or nutrition. Chilled...

Euromonitor International's Chilled Processed Food in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Chilled Processed Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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