Despite the number of charge cards in circulation continuing to rise during the review period, it remains a niche category within South Africa. Consequently, charge card issuers continued to target high-income earners who are driven by the status and the prestige of owing such cards. Reward programmes are also offered as a marketing tool to attract these consumers.
Euromonitor International's Charge Card Transactions in South Africa report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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