Charge cards have very low penetration in Greece and are typically used by high-income professionals and small to medium-sized businesses. Since the outbreak of recession, charge cards have been constantly losing ground to debit cards, and are a category from which banks are withdrawing. For instance, Alpha Bank, the exclusive issuer of American Express, is promoting its Enter Bonus debit cards, rather than its American Express charge cards. This is coupled with a lack of interest from the consu...
Euromonitor International's Charge Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Charge Card Transactions market;
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Use five-year forecasts to assess how the market is predicted to develop.
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