Cat Food in New Zealand
2014 saw a notable movement of mid-priced cat food brands, in both wet and dry formulations, into the pet shops/superstores channel, with the most prominent distribution being through pet superstore, Animates. Both Mars New Zealand Ltd and Nestlé Purina PetCare New Zealand drove this activity in 2014. With the continued pressure of mid-priced brands being discounted through the supermarkets channel, manufacturers looked for alternatives to gain value share in 2014.
Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.