Cat Food in New Zealand

Euromonitor International
November 7, 2014
32 Pages - SKU: EP5381792
Countries covered: New Zealand

Cat Food in New Zealand

Humanisation was the key trend within cat food during 2014, with cat owners increasingly viewing their cats as a family member and companionship increasingly being the driving factor behind pet ownership. With the easing of consumer spending pressures, this resulted in cat owners placing greater emphasis on premium and nutritionally beneficial products due to the positive health and wellness aspects of these products and their desire to treat and pamper their pets.

Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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