Cat Food in Morocco


January 9, 2013
22 Pages - SKU: EP4943724
License type:
Countries covered: Morocco

The Moroccan economy has grown by 4.5% in 2011 and 5% in the first trimester in 2012. This growth has positively impacted consumers’ disposable incomes as salaries rose by 10% in 2011 and by 5% in 2012. That encouraged cat owners to switch from non-prepared food to prepared food as it is more practical and helps ensure the cat’s growth and health as prepared food offers complete, rich and well-balanced ingredients. Higher levels of consumer spending confidence meant that consumers were more...

Euromonitor International's Cat Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


CAT FOOD IN MOROCCO
Euromonitor International
January 2013
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2007-2012
Table 2 Cat Population 2007-2012
Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Cat Food by Category: Volume 2007-2012
Table 5 Sales of Cat Food by Category: Value 2007-2012
Table 6 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Cat Food by Category: Value 2007-2012
Table 9 Cat Food Company Shares 2007-2011
Table 10 Cat Food Brand Shares 2008-2011
Table 11 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 12 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 13 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Summary 1 Cat Food by Price Band 2011
Jessy Diffusion SA in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 2 Jessy Diffusion SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Jessy Diffusion SA: Competitive Position 2011
Madico Pm Casablanca in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 4 Madico PM Casablanca: Key Facts
Summary 5 Madico PM Casablanca: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Madico PM Casablanca: Competitive Position 2011
Executive Summary
Pet Food Market Benefits From Great Potential
Improving Disposable Incomes Stimulate Sales Growth
Due To Local Production Absence, Multinationals Dominate Pet Food
Hypermarkets Dominates Pet Care Distribution
Good Constant Value Growth Ahead for Forecast Period
Key Trends and Developments
Mars Morocco Enlarges Its Market Share
Pet Care Products Sales Grow Through Hypermarkets
Pet Shops Flourish in Morocco
Improving Disposable Incomes Contribute To Pet Care Sales Growth
Market Indicators
Table 15 Pet Populations 2007-2012
Market Data
Table 16 Sales of Pet Care by Category: Volume 2007-2012
Table 17 Sales of Pet Care by Category: Value 2007-2012
Table 18 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 19 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 20 Pet Food Company Shares 2007-2011
Table 21 Pet Food Brand Shares 2008-2011
Table 22 Dog and Cat Food Company Shares 2007-2011
Table 23 Dog and Cat Food Brand Shares 2008-2011
Table 24 Penetration of Private Label by Category 2006-2011
Table 25 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 26 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 27 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 28 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 29 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 30 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 31 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 32 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources

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