New brand entrants Big from Ajeast Nigeria and Bigi Cola from Rite Foods entered the category in 2016 with price- discounted brands. Big’s launch of a new 650ml PET bottle at a competitive retail price of NGN100/bottle won consumers over, especially as the economy experienced poor growth and incomes dwindled. The new Bigi brand (launched late in 2016) also enjoyed demand. The two largest players Coca-Cola Nigeria and 7 Up Bottling Co Nigeria countered the new entrants by introducing a new 600ml...
Euromonitor International's Carbonates in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Carbonates market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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