Carbonates in Colombia
2014 was a weak year for carbonates, as total volume sales growth dropped to 1% for the first time in the review period, despite the main companies’ strong advertising campaigns to encourage consumption. Carbonates suffered from the increasing interest in health and wellness soft drinks, as consumers (especially higher-income segments) moved towards healthier drinks categories. On the other hand, the long-term decline in Colombia’s poverty rate increased the consumer base for carbonates from...
Euromonitor International's Carbonates in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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