Similar to 2013, calming and sleeping in 2014 saw 6% current value growth, to reach AUD16 million. Growth was largely driven by the ageing population in Australia. As a person gets older, sleep becomes more shallow, fragmented and variable in duration, due to lower melatonin levels. The ageing bladder, and, in women, the hot flushes of menopause, are also factors contributing to less sleep each night.
Euromonitor International's Calming and Sleeping in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Calming and Sleeping market;
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Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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