Caixa Económica Montepio Geral in Financial Cards and Payments (Portugal)
Marketing is likely to assume a leading role within Caixa Económica Montepio Geral’s (Montepio) business strategy over the forecast period. After the scandal involving Banco Espirito Santo, consumers are expected to value the soundness of financial institutions. With a more modern image focusing only on the name Montepio, this player is likely to emphasise its 175 years of experience and high quality standards through promotional campaigns. At the same time, and based on its mutualistic and...
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Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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