British American Tobacco Korea Ltd in Tobacco (South Korea)
British American Tobacco Korea Ltd continues to actively challenge its competitors with the launch of new cigarettes during 2014. The company introduced compact packs containing 14 capsule cigarettes which can be conveniently carried in trouser pockets. As the popularity of capsule cigarettes increases in South Korea, the company plans to expand its range of capsule cigarettes to include various flavours in addition to menthol. In the same vein, in order to generate a higher volume share within...
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