Brioni SpA in Apparel (Italy)
The recently appointed CEO of Brioni SpA’s parent company PPR, Francois Henri Pinault, has stated that the core strategic approach for Brioni is set to involve product diversification, including a move into accessories and casual wear, while international growth is set to be based on new mono-brand specialist retail outlets. Due to the fact that Brioni covers the premium and luxury segment, which has been less negatively affected by the declining purchasing power which has accompanied the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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