Breakfast Cereals In New Zealand

To maintain company and brand share, breakfast cereal manufacturers turned to product innovation and brand variation during 2011. This was not limited to domestic players, as international companies also introduced several new brand variants during 2010/11. Kellogg (Australia) Pty Ltd launched Coco Pop O’s, which introduced a new loop shape variant to the well-established Coco Pop’s brand. The company also launched Sultana Bran Buds in August 2010. Furthermore, Kellogg (Australia) Pty Ltd...

Euromonitor International's Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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