Breakfast Cereals in Spain

Euromonitor International
October 15, 2014
56 Pages - SKU: EP5456789
Countries covered: Spain

Breakfast Cereals in Spain

Fierce competition between branded products and private label has led to intense discounting and promotional activity within the category, driving a current value decline in 2013 and 2014. Along with this, a consumer switch to cheaper references within bakery (mostly biscuits) has also put breakfast cereals under further pressure, affecting retail volume sales. Along with the lower unit prices of certain bakery products, the convenience factor (portability, on-the-go consumption) has been...

Euromonitor International's Breakfast Cereals in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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