Spaniards have traditionally been, and still are, keen consumers of breakfast cereals. Oil and salt on toasted bread, one of the distinguishing marks of the Mediterranean diet, and other more calorific alternatives such as churros (wheat flour fried in oil) were the strongest competitors to breakfast cereals in the first meal of the day. However, with the appearance of the healthy eating trend, consumer habits have since experienced a change. The number of churrerías (traditional churros...
Euromonitor International's Breakfast Cereals in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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