Breakfast Cereals in India

Euromonitor International
November 12, 2010
55 Pages - SKU: EP6275700
Countries covered: India

Urban consumers’ awareness of the health benefits of breakfast cereals, particularly muesli and oats (included under hot cereals) is increasing. Furthermore, with active education campaigns about breakfast cereals more urban consumers are aware of and appreciate the convenience of breakfast cereals instead of their traditional breakfasts. In addition, company efforts to penetrate smaller urban cities, such as Kellogg India launching Kellogg’s Corn Flakes Kpak variant which was priced at Rs10...

Euromonitor International's Breakfast Cereals in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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