Breakfast cereals remains a small category, representing a nominal share of total bakery volume sales. This is due to a lack of awareness of this product. Moreover, the upper strata are the ones who are familiar with the health benefits some cereal variants own. Egyptians tend to prefer a more traditional breakfast of cheese, tomatoes and bread or simply tea and biscuits. Furthermore, the relatively high cost means that most consumers are unable to afford breakfast cereals and they are mainly...
Euromonitor International's Breakfast Cereals in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Breakfast Cereals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.